Utah.com enables hoteliers, guides, outfitters, and travel bureaus to find and advise people that are traveling to the Beehive State.
Executive Brand Introduction
I created an executive intro for Utah.com. I partnered with company leadership to create this presentation. It was used to introduce the company to potential partners and investors.
My involvement: creative direction and design
My involvement: creative direction and design
Illustration: Garth Bruner
Visual Brand
After DDM purchased Utah.com, it needed a total rebrand. We worked with an external agency on a brand exploration, and my team took it across the finish line. I directed a team of designers and writers to create the logo, tagline, and visual guidelines for a new Utah.com brand.
My involvement: concepting and creative direction
My involvement: concepting and creative direction
Logo: Jim Harker
Sales Kit and Leave Behind
To introduce our new brand to current and potential clients, we built this custom sales kit. It included a novelty map, an animated sales info video on a state-shaped zip drive, and other printed sales deliverables to generate interest in our business model.
My involvement: concept and creative direction
My involvement: concept and creative direction
Overlook Magazine
I led the production of this semi-annual publication for three years for Utah.com. My team handled all copywriting, design ,photography, and coordination with our partner printer.
My involvement: creative direction, plus some design, illustration, and photography
My involvement: creative direction, plus some design, illustration, and photography
