Website Design
On top of my creative direction responsibilities, I was also the lead UX/UI designer on Utah.com, continually integrating user and customer feedback to improve navigation, usability, SEO, and lead generation. Utah.com was the place to go to for information about the state. It eclipsed the traffic of any other Utah-based travel and tourism site at the time.
Utah.com Homepage
Moab, Utah Category Page
Burr Trail Detail Page
Article Page
Interactive Map with Links to Points of Interest
We Even Had a Store