I was approached by ZAGG to make some tweaks to their main navigation. So based on user feedback and business goals we did the following things:
• Incorporate a new brand promise tagline
• Increase scan ability
• Group similar actions
• Create a space for sister brands
• Make the discount ticker more noticeable
• Save vertical space
• Integrate and update the mobile menu with these same changes
• Incorporate a new brand promise tagline
• Increase scan ability
• Group similar actions
• Create a space for sister brands
• Make the discount ticker more noticeable
• Save vertical space
• Integrate and update the mobile menu with these same changes
The finished design was a hit with upper management and I worked closely with the dev team to make sure they had all the sizes and documentation necessary to update the site.
Navigation before the changes
Navigation after the changes
Mobile navigation closed
Mobile navigation open